Best Advanced Diploma in Digital Marketing Institute in Kerala
The Advanced Diploma in Digital Advertising by Unlearn lasts 6 months training plus 1 month internship, and only offline classes are offered. Rather than just covering the fundamentals, the syllabus aims to cover the advanced level of digital marketing. Industrial experts will teach the sessions and students will have the opportunity to collaborate on real-time projects with agency staff. In addition to theory, the practical components will be prioritised, so students will receive an education focused on skills. After completing this course, you will receive a meta-certificate, which is the main highlight of this course.
Along with digital marketing, emphasis will be placed on website design, web development, graphic design, content writing, videography, and photography.
Upon completion of this course, students will acquire a complete understanding of various aspects of digital advertising.
Through our internship students will receive an experience certificate. This facilitates smoother recruitment processes.
The most exceptional students from each batch will be hired by our Advertising agency named Adsomia.
The next intake starts in: May | Application starts on: May | Application closes on: June | Eligibility level: Anyone with higher secondary education | Online and offline batch available
Become a Digital Advertising Expert in Only 6 Months
Even though the course duration is just 6 months, we cover every topic that is essential to become a expert digital marketer. You’ll learn everything from running ads on Google Ads to SEO, SMM, etc. Graphic designing and video marketing for business, website creation and web analytics, e-commerce marketplace marketing, social media marketing, branding, and lead generation are also included in the curriculum. Students will gain well-rounded knowledge in ad copywriting and budget management to add expertise to the career they choose.We are happy about the in-depth syllabus attracting more students to this course, so the seats are filling fast. Don’t miss out on this opportunity – enrol today and take the first step toward a successful career.
What
You'll Learn
Throughout advanced diploma in digital marketing course, we’ll cover a wide range of topics of digital marketing. You’ll explore various online advertising strategies and put your knowledge into action through hands-on projects. Our instructors, seasoned experts in the field, will provide you with personalised guidance throughout the learning journey. Course ensures that you’re equipped with the skills needed to succeed in today’s digital landscape.
Course Modules
DIGITAL MARKETING ESSENTIALS
- Introduction to Marketing and Advertisements
- Introduction to Digital Marketing and Its Advantages
- Planning Traditional Marketing & Digital Marketing Combine
- Importance of Marketing & Analytics
DIGITAL MARKETING ESSENTIALS
- How Internet Marketing Works
- Types of Digital Marketing
- Content Marketing
- Affiliate Marketing
DIGITAL MARKETING ESSENTIALS
● AI in Marketing
BRANDING
- Understanding Business Problems
- Introduction to Business Problems and Hypotheses Formulation
- Brand Positioning
- Engagement Strategy
BRANDING
● PR Activities
WEBSITE DESIGN AND E-COMMERCE INTEGRATION
- What is a Website and Landing Pages
- Different Types of Website
- E-commerce Website Basics
- Domain Purchase
WEBSITE DESIGN AND E-COMMERCE INTEGRATION
- What is Hosting?
- What is SSL and How to Set Up?
- Basics of CPanel
- Introduction to WordPress
WEBSITE DESIGN AND E-COMMERCE INTEGRATION
- Theme Installation
- Website Building Using Elementor
- Header and Footer Creation
- Plugins
WEBSITE DESIGN AND E-COMMERCE INTEGRATION
- Landing Page Creation and Optimization
- WooCommerce Integration
WEBSITE DESIGN AND E-COMMERCE INTEGRATION
- Shopify Website
- Shopify Website Customization
- Basics of HTML
SEARCH ENGINE OPTIMIZATION (SEO)
- What is a Search Engine
- Google Algorithm and How It Works
- How Search Engine Works
- What is White and Black Hat SEO
SEARCH ENGINE OPTIMIZATION (SEO)
- SEO (What, Why, Types)
- Keywords & Keyword Types
- Keyword Research
- Google Keyword Planner
SEARCH ENGINE OPTIMIZATION (SEO)
- On-page SEO
- RankMath & Yoast SEO
- Meta Tags
- Image, Video, Anchor & Content Optimization
SEARCH ENGINE OPTIMIZATION (SEO)
- All About Search Snippet
- SEO Friendly URL
- Sitemap (HTML & XML Sitemap)
- Robot.txt (Crawling, Indexing)
SEARCH ENGINE OPTIMIZATION (SEO)
- Headings and Subheadings (H-H)
- SEO Friendly Content
- Internal & External Links
- Website Architecture
SEARCH ENGINE OPTIMIZATION (SEO)
- Structured Data/Schema
- Mobile Friendly Test
- Page Speed Insights
- E-Commerce SEO
SEARCH ENGINE OPTIMIZATION (SEO)
- Custom 404 Page Creation
- SEO Audit
- SEO Roadmap
- Guidelines for Content Repurposing
SEARCH ENGINE OPTIMIZATION (SEO)
- How to Write SEO-Friendly Blog That Converts
- Rank Existing Content
- YouTube Marketing and SEO
GOOGLE ANALYTICS AND GOOGLE TAG MANAGER
- Introduction to Google Tag Manager
- Google Analytics Integration
- Google Analytics Demo Account
- Basics of Reports in Google Analytics
GOOGLE ANALYTICS AND GOOGLE TAG MANAGER
- Google Analytics IP Blocking
- Creating Different Personalized Reports
- Audience Overview
- Acquisition Overview
GOOGLE ANALYTICS AND GOOGLE TAG MANAGER
- Behavior Overview
- Data Analysis Overview
CONTENT MARKETING
- Different Types of Content Marketing
- Blog and Content Creation and Promotion
- How to Develop a Content Marketing Strategy
- Copywriting
CONTENT MARKETING
- Segmentation of Target Audience
- Creating a Buyer Persona
- Real-Time Example of Buyer Persona Segmentation
- How to Create an Online Mission Statement
CONTENT MARKETING
- Psychology Behind Marketing
- AIDA Principle
- Content Marketing Case Studies
- Email Marketing Basics
FAQ
The term “advanced digital marketing” describes the use of latest and modified methods, resources, and approaches in digital marketing. It goes beyond the fundamentals of conventional digital marketing techniques and makes use of modern technologies and data-driven strategies to accomplish targeted marketing goals.
Choosing the best institute for an advanced diploma in digital marketing depends on factors such as your location, budget, learning preferences, accreditation, industry reputation, and career goals. However, Unlearn Digital Advertising Academy recently emerged as Kerala’s best agency-based institute as they provide live projects and career guidance from industry experts.
We cover every topic that is essential to become an expert digital marketer. You’ll learn everything from running ads on Google Ads to SEO, SMM, etc. Students will gain well-rounded knowledge in ad copywriting, budget management, and budget management to add expertise to the career they choose.
AT Unlearn the class schedule from Monday to Friday, with theory and practical sessions running from 9:30 in the morning until 5:30 in the evening. Saturdays are reserved for workshops, providing an opportunity for hands-on learning and interactive sessions outside of the regular curriculum.
The eligibility criteria for enrolling in a diploma in digital marketing program can vary depending on the institution. At Unlearn – Trivandrum’s first agency-based digital advertising institute, anyone with 10th & 12 th education can secure a seat and no prior experience required. It is open to individuals from all backgrounds. We welcome anyone with a passion for learning and a desire to succeed in the field.
We offer flexible scheduling options to accommodate the needs of our students in both online and offline classes, subject to certain terms and conditions.
Upon successful completion of the course requirements, you will receive a certificate of completion from Unlearn Academy. Additionally, you will have the opportunity to earn certifications from a variety of renowned platforms, including Google Skill Shop, HubSpot Academy, Meta Blueprint, LinkedIn, Flipkart Ads, Twitter Flight School, Adsomia, Amazon, Hootsuite, and 27 other certification providers. These certifications enhance your skill set and bolster your credentials, providing you with valuable recognition in the industry.
Absolutely! Our course is designed to provide you with practical, real-world experience in digital marketing. Through hands-on projects, case studies, and simulations, you’ll have the opportunity to apply your knowledge and skills in a practical setting, ensuring that you’re well-prepared for the challenges of the industry.
Absolutely! Our instructors are industry experts with years of experience in digital marketing. They are committed to providing you with guidance, support, and mentorship throughout the course. We ensure one-on-one sessions and personalised guidance for every student, ensuring that you receive the individualised attention and support.